Macho Pink Revolution
Why do boys play with cars and meccano and girls play with dolls? Or why are girls rooms often painted pink and boys rooms painted blue? Is it nature or nurture? How many times have we heard that a man wearing pink is getting in touch with his feminine side? Does that mean then that girls wearing blue are getting touch with their masculine side? It would seem that for some time we have been obsessed with genderising the colour pink
Assigning pink to a gender probably began in the first quarter of the 20th Century. An article in the trade publication Earnshaws Infants’ Department in 1918 said “generally accepted rule is pink for the boys and blue for the girls. The reason being that pink, being the stronger colour, is more suitable for a boy. While blue, which is more delicate and dainty, is prettier for a girl”. This thinking remained the trend up to the 1940s. However, from the 1940s the social trend has been inverted.
Pink is often considered as a colour of happiness that can be sensual and passionate without being too aggressive. This tranquilising effect of pink has been used in the psychology of sport and at Iowa's Kinnick Stadium the away team’s changing rooms are painted pink because it is considered that pink encourages friendliness and discourages aggression and ill will; not the qualities expected of an American football team.
But there is something of a pink revolution going on at the moment, in fact there probably has been for a while. Pink is no longer the preserve of females it is also fast becoming a man’s colour as well – truly unisex. In fact it has also been said that pink stimulates energy and increases: blood pressure, respiration, heart beat and pulse rate. So with that in mind, let’s return to sport. In 2005 Stade Francais shocked the macho world of Rugby Union by wearing pink away jerseys. Stade Francais is one of the top European Rugby Union sides, boasting a number of internationally capped players from across the globe. Now would you tell Sergio Parisse (pictured) that he is a “girlie” for wearing pink? Ironically Cardiff Blues Rugby team also have a pink away kit and Oxford University Rugby Club (dark blues) recently played and beat the Royal Air Force (light blue) the student team was wearing pink Is not just rugby union that has taken to pink an amateur rugby league side, Slaithwaite Saracens are sporting pink flowers on their team shirts. Furthermore, Harlequins, Saint Helens and Leeds Rhinos Rugby League teams can also call upon a pink kit. Bradford City Football Club has just unveiled their away pink kit. Interesting there are a number of uncomplimentary and sexist comments on various fans’ forums, perhaps those fans should be introduced to Sergio and his mates! In Italy the Palermo Football Club wear pink home jerseys and the leader of the Giro d’ Italia cycle race wears pink.
Of course many of the teams, including some already mentioned, that wear pink kit as an alternative to their normal strip generously do so in support of Breast Cancer Charities. In the USA October is Breast Cancer Awareness Month and teams from many of the top sporting leagues, such as the NFL, proudly wear pink during their matches. The Australian Cricket Team for example were pictured wearing pink “baggy hats” at the final Ashes test in Sidney in support of Glen McGrath’s Foundation. However, the colour pink in cricket goes beyond the players hats, pink may have some technical merits and trials are in progress with a view to using a pink cricket ball for day/ night test matches.
So pink is macho, hardened athletes wear it and beautiful elegant folk also enjoy it. Don’t get fooled by pink, it may be the colour of love and passion and the epitome of elegance but it has a darker more edgy side that just may surprise you. Carry on with the pink revolution.